In an era where football clubs are increasingly recognizing the importance of sustainability and community engagement, Arsenal Football Club has taken a significant step forward. The club announced the extension of its partnership with Dirt Is Good, a movement that advocates for the positive impact of outdoor play and learning for children. This partnership, which initially began in 2021, has already seen considerable success in its aim to encourage youngsters to embrace the outdoors, and with this extension, both parties are looking to expand their impact further.
The collaboration between Arsenal and Dirt Is Good focuses on promoting the benefits of outdoor play among children, emphasizing the importance of resilience, teamwork, and creativity. The initial phase of the partnership saw Arsenal’s community coaches deliver football sessions across schools in North London, combining football training with educational activities that teach children about the importance of sustainability and the environment. With the partnership renewal, these initiatives are set to reach even more children, both locally and globally.
One of the key components of this renewed partnership is the expansion of the ‘Arsenal in the Community’ programme. This initiative aims to reach over 10,000 children by the end of the 2023 season, providing them with opportunities to engage in outdoor play and learn about environmental stewardship through football. The programme will include a series of workshops and football clinics, designed to inspire children to lead active lifestyles and make positive contributions to their communities.
Moreover, the partnership aligns with Arsenal’s broader sustainability goals, which include reducing carbon emissions, minimizing waste, and promoting biodiversity around the Emirates Stadium and beyond. By collaborating with Dirt Is Good, Arsenal is not only reinforcing its commitment to community engagement and youth development but also to environmental stewardship. This partnership represents a holistic approach to football, where success on the pitch is intertwined with positive social and environmental impacts.
As the partnership between Arsenal and Dirt Is Good moves into its next phase, the focus will be on amplifying these messages of sustainability, resilience, and the importance of outdoor play. Through this collaboration, Arsenal continues to lead by example, demonstrating the powerful role that football clubs can play in addressing some of the most pressing challenges of our time. The extension of this partnership is a testament to the shared values and commitment of both Arsenal and Dirt Is Good towards creating a better, more sustainable future for the next generation.